A professional UX team usually consists of the following roles
Information Architect – works on the structure of the website or an information system. Their job is to create a navigation scheme or model that feels natural for the user. Their tools are card sorting, face-to-face and online interviews and various other research methods. These guys are known of chewing up stacks of post-it notes in just a day.
UX Strategist – defines the vision behind UX design and connects design strategy to real business results. Also guides the design process, analyzes research data and supervises the core UX team. A lot of times the strategist is hired to advance the UX practice within a company. (more…)
Many people have asked themselves this question. We often find ourselves alone at the office wondering why we can’t fit into any specific department or, after so many evaluations, feel like we’re just not doing what it is that we really want to. (more…)
Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.