Ezzibo is a leading Canadian footwear company that was looking to create a vibrant and bright brand from scratch. The primary objective was to develop a brand rooted in their uniquely fun products and their primary challenge was to fresh look brand that in familiar without being too expected or similar to the (vast) competition.
We began with developing a brand architecture that would later inform the brand’s name and visual identity. The architecture process culminated in the brand’s promise to be “the fun step ahead..”
Ezzibo's visual identity follows the same happy and inspiring approach
that brand promised! bringing the brand’s idea to life in a distinct yet welcoming way, featuring colourful shapes and flying layout