Category: UX

With the growing access to online services, websites and web applications have developed to become increasingly complex. If you are reading this article, the chances are you use the Internet not only to relax but also for work. Perhaps even for running your own business. (more…)

A/B testing, also known as split testing, is the method of pitting two versions of a landing page against each other in a battle of conversion. You test to see which version does a better job of leading visitors to one of your goals, like signing up or subscribing to a newsletter. You can test two entirely different designs for a landing page or you can test small tweaks, like changes to a few words in your copy. (more…)

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Microinteractions are contained product moments that revolve around a single use case—they have one main task. Every time you change a setting, sync your data or devices, set an alarm, pick a password, log in, set a status message, or favorite or “like” something, you are engaging with a microinteraction
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A professional UX team usually consists of the following roles

  • Information Architect – works on the structure of the website or an information system. Their job is to create a navigation scheme or model that feels natural for the user. Their tools are card sorting, face-to-face and online interviews and various other research methods. These guys are known of chewing up stacks of post-it notes in just a day.
  • UX Strategist – defines the vision behind UX design and connects design strategy to real business results. Also guides the design process, analyzes research data and supervises the core UX team.  A lot of times the strategist is hired to advance the UX practice within a company. (more…)

Card sorting is a categorization technique where users sort cards describing and giving their picture, their understanding and their mental picture of concepts, workflows and information and knowledge. (more…)

The 10 most general principles for interaction design. They are called “heuristics” because they are more in the nature of rules of thumb than specific usability guidelines. (more…)

The Lean philosophy was developed primarily by the Toyota Production System (TPS) as a concept to preserve value with less work. As a discipline matures, new methods are developed to improve the quality and reduce the costs of products and services. (more…)