Category: Usability Test

A/B testing, also known as split testing, is the method of pitting two versions of a landing page against each other in a battle of conversion. You test to see which version does a better job of leading visitors to one of your goals, like signing up or subscribing to a newsletter. You can test two entirely different designs for a landing page or you can test small tweaks, like changes to a few words in your copy. (more…)

The 10 most general principles for interaction design. They are called “heuristics” because they are more in the nature of rules of thumb than specific usability guidelines. (more…)

The origin of heuristics

Heuristics, a form of cognitive strategy, have been studied in discplines such as cognitive psychology, social psychology and social cognition. (more…)