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The dictionary defines “doodle” as a verb (“scribble absentmindedly”) and as a noun (“a rough drawing made absentmindedly”) (more…)

Flat design is a visual aesthetic. That means, it makes a design appear a certain way, without necessarily influencing the way it’s constructed or organized. You can have a flat looking website or app that is extremely complicated, with menus and buttons and CTAs all over the place. The only difference is that it looks simpler and more “authentic” to the digital medium. (more…)

Here are the books we consider the most valuable reads for people interested in Human-Computer Interaction (HCI). (more…)

The 10 most general principles for interaction design. They are called “heuristics” because they are more in the nature of rules of thumb than specific usability guidelines. (more…)

The origin of heuristics

Heuristics, a form of cognitive strategy, have been studied in discplines such as cognitive psychology, social psychology and social cognition. (more…)

The Lean philosophy was developed primarily by the Toyota Production System (TPS) as a concept to preserve value with less work. As a discipline matures, new methods are developed to improve the quality and reduce the costs of products and services. (more…)

A public personality, an assumed identity or a character in a novel–the term persona is used widely in our vernacular. But, when it comes to User Experience (UX), a persona takes on a more specific meaning. Personas are a widely used in UX Research with 65% of practitioners reporting using them on projects. Here are seven core ideas everyone in the UX field should know about personas… (more…)